PLAN a Remarkable Follow Up
campaign – that is automated,
interesting and connected.
Great follow-up rarely just happens. You have to PLAN to follow up, and PLAN to make every communication count.
Stand out from the crowd.
One way you can differentiate yourself and your business in a crowded marketplace is by demonstrating your unique talent and professionalism with every communication. Make sure your branding is eye-catching and memorable. You need a PLAN.
These days there's no excuse for missing an opportunity to stay in contact with your present and potential clients. Between emailer blasts, social media scheduling and all the electronic devices that allow us to be where we want to be when we want to be -- your follow up can always be in right place at the right time. Do you have an auto-responder that greets new subscribers to your email list? After meeting with a new client, do you have a thank you note ready to send? If you leave these kinds of communications to chance, chances are you’ll forget. Every business needs great follow up and great follow up needs to be automated.
Stay in their mind.
Marketing "urban legend" tells us that it takes nine interactions before you’re remembered. Think about how many communications are received by your ideal client every day. One postcard or one email isn’t going to get you the work you want. It takes consistent follow up to truly be seen. You need a PLAN.
*** Read the complete 6 Steps for Every Successful Business here.