Word-of-Mouth is golden. It's great when the "mouth" it comes from is huge and has a large audience.
Word-of-Mouth is someone else telling others all about us! Many of us swear that it's the best and only marketing we'll ever need. As creative entrepreneurs we often shun speaking about ourselves, we value "the other" person saying we're incredible, perfect for the job and the exact fit for which they're looking. When friends, colleagues and strangers say that we are the best one, the only one and then come find us – we love it.
LET'S GET TONS OF IT
Where does Word-of-Mouth come from? How or what possesses someone to wax elegant about us and our work? Is the person speaking influential in our world and to our market? Can we harness their Word-of-Mouth and use it at our will? If we hang out at home, in our studios and places of business, does Word-of-Mouth spring into the consciousness of peoples around the world?
HOW DO WE GET IT STARTED?
We talk about who we are. We work and demonstrate what we do. We show what we've done and often share how we've done it. And if those with whom we've talked, worked and shown like us and our work, they often give their Word-of-Mouth about us to another.
HOW DO WE KEEP IT MOVING?
What can we do to get lips moving in our behalf? How does it get out there? We create a PLAN to tell more people who we are, how we share our lives and work with others. Finally, we use your plan to demonstrate our talent and show them what we can do. Ah, a job well-done is worth talking about. Word-of-Mouth is born.