Morahan Visuals | Stills + Motion + Effects

“Janie worked with me to discover the confidence that I could do it. I will be forever grateful that we were able to do this life changing work together.”

Joe Morahan is an award-winning, sports photographer, filmmaker and visual effects triple-threat.  His storytelling captures top athletes in their element, and he deftly applies the latest technologies to achieve truly unique, breathtaking results. Joe's dramatic and varied collection of editorial, commercial and advertising work have made him a worthy contender in his industry.
 

The Challenge

While his work was his life, Joe needed to learn how to make a real business with it. He was having trouble finding and booking jobs, in part due to his haphazard and inconsistent approach to relationship-building. His selling tools were a jumble of content, pieced together over years. He needed Marketing Creatives to help him restructure his brand with an updated, cohesive look and provide guidance that reached beyond "just" marketing.
 

The Results

With amazing talent, energy and commitment to doing the work, Joe was ready to make real changes to the way he was doing business. Together, we curated his massive portfolio, creating a new one that was both stellar and worthy of his art. His website, logo, language, and social media presence were transformed into the polished look they have today.

Time and energy were spent to create great Follow Up programs and increase his, already great, use of social media and promotional sponsorships. All this was tied up in a step-by-step custom One Year Plan.
 

In His Own Words

"I went from 'zero to hero' by hiring Marketing Creatives to help me rebuild my brand from scratch — and ultimately find my worth. 

I realized I needed help with marketing when I was working as a behind-the-scenes photographer on the set of a lot of commercials. Producers seemed to be really digging my work and the videos I was making, but I wasn't getting hired. That's when I reached out to Janie, who had been my marketing professor at Brooks Institute. 

My problems went far deeper than just a lack of marketing. My collateral materials and selling tools were a jumble. I was overwhelmed! I knew I needed a fresh look.

Marketing Creatives has one speed, and that’s FAST. It's sometimes hard to keep up with Janie, but she forces you to take ownership of your career.

Her plan is about doing the RIGHT business for you. It seemed crazy at first, but I started turning down offers for quick, local jobs with minimal pay (“hey, bro” jobs, as I call them), which ultimately opened the door for real jobs in the world of advertising and editorial.

Marketing Creatives helped me by teaching me how to make a business so I could truly live my passion!"

Paul Dimalanta | Lifestyle Automotive

“Janie has a great knowledge of the creative industry and wants you to succeed. She is a partner that’s not in the office with you, but is fully invested in your success.”

Paul Dimalanta is a master of lifestyle and a lover of true luxury – the luxury of things, people and life. His digital filmmaking and photography work is sexy, current and alive.  Possessing a strong work ethic and a phenomenal sense of style, he is ambitious, kind and smart and loves to work with clients who share his vision.

The Challenge 

Paul had been successfully moving his business into motion work and the world of luxury clients. Major industry shifts forced a re-evaluation of his brand and market. 

He needed to “fire up” his brand and carefully hone his market. He needed a Plan to take his career to the next level to get the luxury-brand clients he desired. 
 

The Results

The One Year Plan was key for Paul — he knew that he could change his career with a clear direction.  It took a step-by-step process to achieve his goals. 

Working with his designer to implement the strategy we created, Paul initiated a total revamp of his identity, message and website that resonates with the luxury clients he seeks. 

Finally, taking action by getting his Plan in Motion, Paul reinvented his online presence. He utilized Marketing Creatives’ social media partner and created compelling blogs, mini-campaigns and social conversations that complemented his brand strategy and enhanced relationships within his industry. 
 

In His Own Words

"Marketing Creatives recognized my talent and experience for storytelling.  This process helped me to understand my worth as a director/photographer and a business owner.

I was introduced to professionals who could assist my visual growth, but ultimately I was held accountable to my choices, desires and goals. Partnering with Janie ensured that I got the success I wanted by keeping my brand true and growing. Amazing!

I am still delighted, year after year, by how quickly my goals become a reality using the Real Results Program. With a solid Foundation, a specific and custom One-Year Plan, and by doing the hard work to get my Plan in Motion, I am transforming my business!"

Lawrence Anderson | Global Architectural

“Our nearly 10 year partnership has pushed the trajectory of my business — the awards, the new work, the striving to do more is exhilarating, and terrifying, but always amazing.”

Sweeping high rises, modern facades, and colorful social spaces: the elements that make up Lawrence Anderson’s innovative architectural photography stretch far beyond these man-made constructions. Lawrence founded his company and produced award winning photography with many of the world’s best architecture firms.
 

The Challenge

Lawrence wanted to reach more of his dream clients, do more large-scale projects nationally and work regularly in the global market. He was ready to do whatever work was necessary to get to the highest level.
 

The Results

Working with the Marketing Creatives team, we continued to present Lawrence in new ways, threw him heavily into social media and helped him speak to his ideal clients in a way they understood.

Lawrence's energetic and hardworking approach makes a great choice to high-end clients with complicated projects to photograph. With a revamped website, branding and campaigns in place, the ideal assignments — ones that were the ideal combination of profit, prestige and publication — began to roll in from all corners of the planet.

His new website and blog focused on a shift in the industry towards including people in the spaces being photographed, which we named “Social Space.” His designer created a gorgeous print campaign around this push, featuring luxurious materials for a visual and tactile experience that Lawrence’s top-tier clients loved and remembered.

One of Lawrence’s strong suits has always been communication — in person, on the phone, by email, or social media -- he loves connecting with his clients. To focus his efforts and give purpose to his communications, we worked with our social media guru to craft blog posts, emailer blasts, and to develop social media campaigns. These new channels helped us amplify his message, elevate his reputation, and reach his ideal clients.
 

In His Own Words

"I first met Janie when I was a student in her marketing class at Brooks Institute. As part of an assignment in her Marketing class, we created a 5-year business plan and laid out our upcoming career goals. By the end of that plan, every one of the goals had been met, and never once had I been overwhelmed in achieving them. Several years later, as I began to plateau in my work, I thought back on that very first plan Janie had helped me create. 

I knew I needed help setting new goals to get to the next level. I needed Janie. I knew her Marketing Creatives business model worked: I had already seen my goals met, and had experienced the financial return as promised during the start of my career. 

The best type of business to me is projects you find yourself, that you go after 100% and that you WIN. It’s a combination of profit, prestige and publication.

Artists can be dreamers, but having a dose of reality can be instrumental in making it to the top of your game and industry -- Marketing Creatives effectively provides that reality check!"