Paul Dimalanta | Lifestyle Automotive

“Janie has a great knowledge of the creative industry and wants you to succeed. She is a partner that’s not in the office with you, but is fully invested in your success.”

Paul Dimalanta is a master of lifestyle and a lover of true luxury – the luxury of things, people and life. His digital filmmaking and photography work is sexy, current and alive.  Possessing a strong work ethic and a phenomenal sense of style, he is ambitious, kind and smart and loves to work with clients who share his vision.

The Challenge 

Paul had been successfully moving his business into motion work and the world of luxury clients. Major industry shifts forced a re-evaluation of his brand and market. 

He needed to “fire up” his brand and carefully hone his market. He needed a Plan to take his career to the next level to get the luxury-brand clients he desired. 
 

The Results

The One Year Plan was key for Paul — he knew that he could change his career with a clear direction.  It took a step-by-step process to achieve his goals. 

Working with his designer to implement the strategy we created, Paul initiated a total revamp of his identity, message and website that resonates with the luxury clients he seeks. 

Finally, taking action by getting his Plan in Motion, Paul reinvented his online presence. He utilized Marketing Creatives’ social media partner and created compelling blogs, mini-campaigns and social conversations that complemented his brand strategy and enhanced relationships within his industry. 
 

In His Own Words

"Marketing Creatives recognized my talent and experience for storytelling.  This process helped me to understand my worth as a director/photographer and a business owner.

I was introduced to professionals who could assist my visual growth, but ultimately I was held accountable to my choices, desires and goals. Partnering with Janie ensured that I got the success I wanted by keeping my brand true and growing. Amazing!

I am still delighted, year after year, by how quickly my goals become a reality using the Real Results Program. With a solid Foundation, a specific and custom One-Year Plan, and by doing the hard work to get my Plan in Motion, I am transforming my business!"

Lawrence Anderson | Global Architectural

“Our nearly 10 year partnership has pushed the trajectory of my business — the awards, the new work, the striving to do more is exhilarating, and terrifying, but always amazing.”

Sweeping high rises, modern facades, and colorful social spaces: the elements that make up Lawrence Anderson’s innovative architectural photography stretch far beyond these man-made constructions. Lawrence founded his company and produced award winning photography with many of the world’s best architecture firms.
 

The Challenge

Lawrence wanted to reach more of his dream clients, do more large-scale projects nationally and work regularly in the global market. He was ready to do whatever work was necessary to get to the highest level.
 

The Results

Working with the Marketing Creatives team, we continued to present Lawrence in new ways, threw him heavily into social media and helped him speak to his ideal clients in a way they understood.

Lawrence's energetic and hardworking approach makes a great choice to high-end clients with complicated projects to photograph. With a revamped website, branding and campaigns in place, the ideal assignments — ones that were the ideal combination of profit, prestige and publication — began to roll in from all corners of the planet.

His new website and blog focused on a shift in the industry towards including people in the spaces being photographed, which we named “Social Space.” His designer created a gorgeous print campaign around this push, featuring luxurious materials for a visual and tactile experience that Lawrence’s top-tier clients loved and remembered.

One of Lawrence’s strong suits has always been communication — in person, on the phone, by email, or social media -- he loves connecting with his clients. To focus his efforts and give purpose to his communications, we worked with our social media guru to craft blog posts, emailer blasts, and to develop social media campaigns. These new channels helped us amplify his message, elevate his reputation, and reach his ideal clients.
 

In His Own Words

"I first met Janie when I was a student in her marketing class at Brooks Institute. As part of an assignment in her Marketing class, we created a 5-year business plan and laid out our upcoming career goals. By the end of that plan, every one of the goals had been met, and never once had I been overwhelmed in achieving them. Several years later, as I began to plateau in my work, I thought back on that very first plan Janie had helped me create. 

I knew I needed help setting new goals to get to the next level. I needed Janie. I knew her Marketing Creatives business model worked: I had already seen my goals met, and had experienced the financial return as promised during the start of my career. 

The best type of business to me is projects you find yourself, that you go after 100% and that you WIN. It’s a combination of profit, prestige and publication.

Artists can be dreamers, but having a dose of reality can be instrumental in making it to the top of your game and industry -- Marketing Creatives effectively provides that reality check!"

Kirsty Iredale | Fine Art Ceramics

“Marketing Creatives holds me accountable to my dreams and has worked with me to build an amazing pottery studio business.”

Talented, experienced and prolific Kirsty Iredale, Potter is reluctant to call herself an artist, though she most certainly is one!  She is a ceramicist of quiet renown who teaches pottery to all ages, produces functional and beautiful pieces and is often invited by various groups to represent art in clay.  A true artist, she is also a painter, a bird-whisperer and an advocate of the natural world that she celebrates in her functional clay art.
 

The Challenge

Bringing Kirsty Iredale, Potter to the world was a huge challenge for Kirsty. She is a really hard worker but she needed all the marketing and business acumen she could get.  The work of taking a business with all these facets and keeping it engaged with past, present and future students is a behemoth project.  Each year she adds different ways to engage her audience — using social media, direct mail, public appearances and joining many other enterprises to gain new followings.  And each year has had special obstacles to overcome as she builds her business.
 

The Results

Now she teaches year-round classes to students of all ages.  She maintains a gallery full of her creations that customers love to buy. And she participates in many area showings and demonstrations while pursuing her art.  Wow. Kirsty is a constant learner.  There is no new way to be that she doesn’t try to understand and use.  She is relentless in keeping all the balls in the air.  She is disarming as a person, motivating and inspirational as a teacher and truly a gifted potter, making her creations desired for sale.
 

In Her Own Words

"Being a sucker for taking on a challenge, or for trying out different options, I am often following many paths at once. Marketing Creatives has worked with me for many years, teaching me “a thing or two” at a time.  Janie works hard to keep me from being overwhelmed.  I am reminded that it takes a village and that, although I enjoy tackling all of the aspects of running my business, there aren’t enough hours in the day. 

Working on the automation of lots of marketing materials — blog releases, Facebook posts and LinkedIn updates — has freed me to teach, talk, throw, and to breathe a little. 

Learning how to be an effective “relationship-maker" keeps me sane and makes my business sweet.  I have so many friends -- from the two 5 year old students to the folks who brought their 95 year old grandfather and all the many others in between.

Keeping up my commitments to myself, my business and my life is my priority.  Marketing Creatives holds me accountable to my dreams and has allowed me to build an amazing pottery studio business."