Paradox Visuals | Retouching

“Be ready to work hard and have your brain hurt. But it’s worth it.”

Mark Cornellison of Paradox Visual is a digital retoucher with a heart of gold, an amazing talent and a collaborative point of view. The artistry of his “invisible” style of retouching goes beyond correcting imperfections: he uses his digital tools to imbue images with depth, impact and stunning detail. 

The Challenge

Mark knows his art but needed to become entrepreneurial fast. He needed an intelligent push in the right direction to build his business from the ground up — a logo, a website, a brand. He needed a Foundation, a custom One Year Plan and the action to make it go, the Plan in Motion.
 

The Results

What made all the difference was Mark's complete willingness to do what it takes to build a business to house his retouching art. Together, we were able to guide Mark’s talent into a business that works for him. He stopped waiting for jobs to come and started collecting work almost immediately. Now his experience, talent and creativity can really shine! He listened, learned, researched, practiced, gave no excuses and built Paradox Visual into a first-class entrepreneurial business. 
 

In His Own Words

"A solid shove in the right direction and starting the process from the ground up — that was what I desperately needed to birth Paradox Visual.

Coming highly recommended by a mutual friend, I had some idea of how powerful of an experience it could be working with Janie. During our first conversation, I was struck by how many questions she was asking about my life outside of work. She understands that all facets of your life affect your career choices and she knows how to guide you to making your business work for you.

With the Real Results Program, you create more than just a marketing plan. You create a life plan!

There was a lot to do, but by breaking it down Janie helped me accomplish everything, and more. I got my website up and running so clients could find me. I built a brand and a business from the ground up and started working. I learned what I wanted from my business. I found photographers that matched my style. Most importantly, I took charge of my career goals.

Working with Marketing Creatives helped me to be more confident in the "business" side of my company, so I can focus on the artistry of retouching and producing professional imagery for my clients. Janie helped me take a look at myself and to determine my strengths and weaknesses, not just in business, but in life — a sobering experience! I’ve been shaped into the best version of myself as a businessperson, so my experience, talent and creativity can speak for itself."

Morahan Visuals | Stills + Motion + Effects

“Janie worked with me to discover the confidence that I could do it. I will be forever grateful that we were able to do this life changing work together.”

Joe Morahan is an award-winning, sports photographer, filmmaker and visual effects triple-threat.  His storytelling captures top athletes in their element, and he deftly applies the latest technologies to achieve truly unique, breathtaking results. Joe's dramatic and varied collection of editorial, commercial and advertising work have made him a worthy contender in his industry.
 

The Challenge

While his work was his life, Joe needed to learn how to make a real business with it. He was having trouble finding and booking jobs, in part due to his haphazard and inconsistent approach to relationship-building. His selling tools were a jumble of content, pieced together over years. He needed Marketing Creatives to help him restructure his brand with an updated, cohesive look and provide guidance that reached beyond "just" marketing.
 

The Results

With amazing talent, energy and commitment to doing the work, Joe was ready to make real changes to the way he was doing business. Together, we curated his massive portfolio, creating a new one that was both stellar and worthy of his art. His website, logo, language, and social media presence were transformed into the polished look they have today.

Time and energy were spent to create great Follow Up programs and increase his, already great, use of social media and promotional sponsorships. All this was tied up in a step-by-step custom One Year Plan.
 

In His Own Words

"I went from 'zero to hero' by hiring Marketing Creatives to help me rebuild my brand from scratch — and ultimately find my worth. 

I realized I needed help with marketing when I was working as a behind-the-scenes photographer on the set of a lot of commercials. Producers seemed to be really digging my work and the videos I was making, but I wasn't getting hired. That's when I reached out to Janie, who had been my marketing professor at Brooks Institute. 

My problems went far deeper than just a lack of marketing. My collateral materials and selling tools were a jumble. I was overwhelmed! I knew I needed a fresh look.

Marketing Creatives has one speed, and that’s FAST. It's sometimes hard to keep up with Janie, but she forces you to take ownership of your career.

Her plan is about doing the RIGHT business for you. It seemed crazy at first, but I started turning down offers for quick, local jobs with minimal pay (“hey, bro” jobs, as I call them), which ultimately opened the door for real jobs in the world of advertising and editorial.

Marketing Creatives helped me by teaching me how to make a business so I could truly live my passion!"

The Labs & Co. | Animal Photography + Design

“We appreciated all that you invested in us. It made all the difference. And, if someone is lucky to get to work with you, they better be ready to WORK it.”

The Labs&Co is an innovative photography and design+marketing company for the pet industry, taking them to a whole new, elevated level, providing gorgeous imagery of companion animals and design solutions for people, companies and causes. Born of a deep love of animals by its creators, Bill Parsons and Natalia Martinez, and a kindness to "give all" for those they serve, this company began in earnest with the same heart they display today.

It is extraordinary to realize that this dynamic business known today as The Labs & Co began only 6 years ago.  And it began as two fully separate companies while it’s talented owners/entrepreneurs, Bill and Nat, worked other jobs full time!

With talent, heart and passion leading all they do,  their vision and innovation in the world of animals is a "one of a kind."  They have created a business presence that demonstrated those qualities to the world.  And like all good stories, it had an interesting beginning.
 

The Challenge

Being a photography and design business is very hard work, especially when you are open to everything and not sure of what will really serve you -- big talent with lots of directions!

Bill and Nat of The Labs & Co. (previously Photo Lab Pet Photography + Design Lab Creative Studio) chose Janie Hewson and Marketing Creative's help translating all that love and beauty into an amazingly well marketed business when they first began to make a living do what they loved.

They were ready to develop their fledgling customer and commercial businesses and to show the world an authentic photographic style and branded design.  They needed materials that showed the excellence of their businesses, systems that worked for them to be seen and remembered. And, they needed to create results that let them afford to work full time doing what they loved in their own business!
 

The Results

Marketing Creatives worked with Nat and Bill to create a custom plan to make their goals "do-able."  They went to work building two compelling websites and all the necessary materials while we practiced skills of sales, the pitch, the systems for follow up and how to farm contacts from social media.  

Their websites and subsequent materials were only the beginning of the story. Exploring their opportunities and acting on them was exhilarating and terrifying, but absolutely necessary for attracting good clients regularly, building their reputation and working toward their goals. Their success came from a great idea, serious talent and their persistent hard work that was shown to the world.
 

In Their Own Words

"Once we found our path our work was to create a custom approach to get as much as possible. Essentially, we combined our efforts to create a marketing plan that was built on solid ground, with sound principles for attracting good clients regularly, while building our reputation for our future goals.

Having Marketing Creatives with us on this process made all the difference and we had so much fun even while working so hard to build our custom Plan, then take the action it needed to work and to continually evaluate our progress to our goals. She always pumped us up to tackle the work ahead :)

Hiring Janie Hewson and Marketing Creatives is the best investment you will make for your creative business. We've known her for a long time and working together was an unbelievable experience. She made us analyze and think about our business in a whole different level. We really feel Janie has been instrumental in getting our business to take shape and up off the ground.  If you're serious about your business, she's your great choice."